Organic - Giphy

With organic and influencer collabs being such a big part of Lull’s marketing strategy, I was always looking for easy ways to encourage engagement with the brand.

As soon as Intagram launched stickers on Instagram stories, I reached out to their sticker supplier, Giphy. I quickly make Lull a verified account and began creating branded stickers and gifs that IG users can add to their stories. It was an easy way for customers to engage with the brand and for influencers to add extra, branded flairs to their activations.

Since I made Lull the first sleep brand to be verified on Giphy, each gif quickly gained millions of loops. And it cost nothing other than a couple hours of my time.