Performance Video
With brands that add new products every month, we don’t always have time to do full shoots. For this one, our copywriter got a shot of her boyfriend wearing the product. The rest of the assets I created and scavenged from the brand’s website. This simple ad ended up being a big winner.
Each ad is an opportunity to fold in learnings from each prior project. In this one, I incorporated tons of those little tricks that stop thumbs and convert! Opening on a close-up of hands has proven to be a winning image. Dropping the product in over a white background has always boosted click-through. If making winning ads is a puzzle, then call me Will Shortz 😏.
The strategy team suggested we try an ad that focused on the brand’s hygiene claims. So I came up with the toilet seat concept. I set up my tripod and picked up that shot in my bedroom. We had it live the next day. Don’t ask where I got the toilet seat tho 😳
This was a fun mix of UGC, brand assets, and my own custom motion graphics. I was really into the groovy 70s rainbows at the time. Some of the designs I created for this ad ended up being used as reference for their rebrand that came soon after.