Like X-Ray Specs for Deals

Honey makes it easy to find the best deals online.

For me, the pain-point of online shopping is wasting time looking for the best deal, or for coupon codes that work. I wanted to highlight the automation-element of Honey, and do it in a way that’s both whimsical and communicative. I would have liked to steal a shot from inside an actual bike store but, because of the quarantine, I just faked the first shot in my living room. I tried to cover it up by blowing out the background.

I wanted to make it clear that this was not a product for brick-and-motor shopping, so I added the shot pulling out of the computer screen.

💵 It’s like printing money 💵

Are you leaving money on the table? Join Honey to automatically find the best deals.

I thought the image of money flying out of a computer was an engaging way to conceptualize Honey. I wanted it to be bright and a single shot. It’s a composite shot with a plate to hide my arm coming in from screen-right to throw the cash. The music and the graphics are playful and broad. If it performed okay it might be a nice base to iterate on.

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I thought a food-centered ad would resonate because so much of the world is isolating. I wanted this one to be warm, and dark, and greasy. Something relatable. I don’t know if using a specific discount in the graphic or company names in the copy is kosher. But I thought, for that person already planning to order food, it might help get them to click through.