Photo Finishing - Lull
One of the problems I kept encountering in the bed-in-a-box field is that it can take up to 24 hours for a new mattress to fully expand. This causes issues with UGC, Influencer and In-House productions. When the foam is not fully expanded, the mattress cover sags, the lines are not straight. Overall, it makes the mattress appear cheap. And that is a major problem in the competitive mattress field. Especially when the product truly is a high-quality, luxury mattress.
Social is one of Lull's biggest channels. Through strong brand voice, clever use of influencer collaborations, and high standards for organic posts, Lull was able to become the most popular mattress IG account. Passing even VC-funded competitors with much larger marketing budgets.
Photo finishing became a part of the workflow. In the early days, I was the sole media handler in the Marketing dept. I had to develop quick strategies to get images ready to publish.
This is an image from a photoshoot that I produced. Pics from this shoot was the bedrock of our media library for a long time. But I overlooked some details on the shoot day. I worked with the President and CEO to achieve the exact look we were going for.
Since that shoot, I figured out some styling techniques unique to bed-in-a-box photography that gave us a better outcome in-camera.
This isn an image I finished to use as a paid static on social. The pics were awesome, and did great on the influencer's post. But we needed it to fit our design guidelines before we could use it in 4th of July campaign.